General Brochure
Dutch Cycling Week
September 28 -
October 6
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October 21 - October 26
Dutch Cycling Week 2024
About
The Dutch Cycling Week is dedicated to the many possibilities that cycling offers us. Especially in the areas of mobility, health, and sustainability, there's a lot to discover, see, and learn from specialists. During various events, you'll dive into the world of cycling and discover the impact we can make with the bicycle.
Atmosphere Impression
Activities
These are the activities during Dutch Cycling Week
Fietstest Xperience
September 28-29
Kampeer & Caravan Jaarbeurs
October 2-6
Cycle Mobility Summit
October 3
Activities
These are the activities during Dutch Cycling Week
Utrechts Fietscircus
October 6
Tourrit Gerrit Schulte Trofee
October 6
Cycling Gala Expo
October 21
Activiteiten
These are the activities during Dutch Cycling Week
Cycling Gala Theater Show
October 21
Cycling Gala Diner
October 21
International Cargo Bike Festival
October 25-26
Partners
Partners
Sponsors
Strategical
Events
Media
Fietstest Xperience
Fietstest Xperience
September 28-29
by Fietstest.nl
Location
Stakeholders
Nedereindse Berg,
Nieuwegein
ANWB, Fietsersbond
Fietstest Xperience
Expected Visitor Numbers: 2,500 B2C
What is it
Partner Fietstest.nl is organizing an outdoor event for testing e-bikes and sporty bicycles. This event provides a realistic testing environment and an accessible way to try out various bikes.
Event setup
Test course for the most realistic testing event | Exhibition opportunities for participating brands | Side activities, such as an e-bike course | Awards in various categories, with publication in the AD | Kick-off of the Dutch Cycling Week | “E-bike Xperience moves outdoors”
Target audience
This event is of interest to both consumers (B2C) and businesses that want to encourage their employees to test a bike for commuting (B2B).
Kampeer & Caravan Jaarbeurs
Kampeer & Caravan Jaarbeurs
October 2-6
by Koninklijke Jaarbeurs
Location
Stakeholders
Beurscomplex Koninklijke Jaarbeurs, Utrecht
KCI
Kampeer & Caravan Jaarbeurs
Expected Visitor Numbers: 40,000 B2C
What is it
The Camping & Caravan Fair, an established event, is experiencing growing interest from the cycling sector. This includes the areas of e-bikes, folding bikes, as well as the rising popularity of 'bikepacking'.
Event setup
Perfect to combine with the Bike Test Xperience and Cycle Mobility | Indoor exhibition | Outdoor test course, with indoor distribution | Segments: Bikepacking, Camping, and Cycling Accessories
Target audience
The Camping & Caravan Fair attracted 40,000 visitors in 2023, all with an interest in camping, with bicycles seamlessly fitting into the visitors' profile of needs. 12% of the visitors came specifically for the bicycles.
Cycle Mobility Summit
Cycle Mobility Summit
October 3
by Nieuwsfiets Media & Events i.s.m ROM, UBC en DCE
Location
Stakeholders
Supernova Jaarbeurs,
Utrecht
RVO, MVO & MKB Nederland, VNO-NCW, Provincies en Gemeenten
Cycle Mobility Summit
Expected Visitor Numbers: 500 B2B
What is it?
Nieuwsfiets is organizing a national B2B event for cycling mobility, sustainability, and health, aimed at knowledge sharing and encouraging bicycle use. This goes hand in hand with the ROM DUMO day and a networking event of the Utrecht Bike Community.
Event setup
Talks & workshops | Bicycle brand exhibition & leasing companies | International Cycle Infra Masterclass | ROM's Sustainable Mobility Day | UBC Networking Event | DCE Quarterly Meeting | High-quality program by partners such as Dutch Cycling Embassy
Target audience
The Cycle Mobility Summit attracts a diverse audience, including consultancy firms, HR managers, and CSR professionals from both SMEs and large corporations, as well as representatives from bicycle brands.
Utrechts Fietscircus
Utrechts Fietscircus
October 6
by Central Events
Location
Stakeholders
Nog niet bekend,
Utrecht
KNWU, Gemeente Utrecht
Utrechts Fietscircus
Expected Visitor Numbers: 500 B2C
What is it
The Utrecht Bicycle Circus encourages cycling interest among children (4-12 years) through participatory, skill-based challenges and showcases the versatility of bicycles. The aim is to promote cycling as a normal mode of mobility by playfully enhancing children's agility.
Event setup
Cycling lessons & overcoming fear | Repair workshops & refurbishing | Traffic quiz | Pump track & market | Performances & youth theater including Fissafiets, Holland Sport Bicycle Track, Bicycle Acrobats, and a youth theater performance
Target audience
The Utrecht Bicycle Circus welcomes enthusiastic youngsters aged 4 to 12, their parents, family, friends, and cycling enthusiasts. A day full of fun and educational activities for everyone.
Cycling Gala
Cycling Gala (Expo, Diner & Theater)
October 21
by Koninklijke Jaarbeurs & Stichting Organisatie Wielergala
Location
Stakeholders
Beatrix Theater & Expozaal, Utrecht
RIDE Magazine, Wielerflits, landelijke pers & media, Club 48
Cycling Gala
Expected Visitor Numbers: 1,700 B2B + B2C
What is it
The cycling gala is moving to the theater in 2024, where, after dinner and networking, the award ceremony will take place with 1000 extra seats. This marks the start of a lifestyle expo from 2025, aimed at increasing cycling usage and promoting a healthier lifestyle, with awards for top athletes.
Event setup
Gala dinner with network table sales | Award ceremony | Expo in the foyer | VIP tickets for theater show | Theater show for cycling fans | Future: Expanding lifestyle expo in 2025 in collaboration with RIDE Magazine and Wielerflits
Target audience
A unique end-of-year theater show offers cycling fans and business clients and relations a unique opportunity to be part of the professional cycling world in a special, intimate setting.
Cycling Gala
Spectacular show Beatrix Theater
New in this edition is a spectacular public show, where we look back on the season together with special guests. Guests of the gala dinner and holders of a VIP ticket gain access to the exclusive Stage Entertainment Lounge.
Cycling Gala
Stage Entertainment Lounge
International Cargo Bike Festival
International Cargo Bike Festival
October 25-26
by ICBF
Location
Stakeholders
Expozaal, Jaarbeurs
Utrecht
DCE, RVO, cargobike.jetzt, Zukunft Fahrrad
International Cargo Bike Festival
Expected Visitor Numbers: 4,500 B2B + B2C
What is it
Leading international event themed around cargo bikes and freight bicycles, focusing on zero-emission and last-mile solutions in urban logistics.
Event setup
Talks & workshops for knowledge transfer | Exhibition of cargo bike brands & leasing companies | Test course next to the Expo Hall | ICBF networking event | International event with participants from around the world | Friday B2B, Saturday B2C programming
Target audience
The International Cargo Bike Festival is attended by cargo bike manufacturers, designers, engineers, policymakers, fleet managers, SME professionals, and private individuals. The latter especially on Saturday due to its coincidence with LegoWorld.
Dutch Cycling Week
Dutch Cycling Week inspires a world where the bicycle leads to improvements in sustainability, health, and mobility.
Dutch Cycling Week
Dutch Cycling Week 2025
27-28 september
1-5 oktober
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Fietstest Xperience
Kampeer & Caravan Jaarbeurs
Cycle Mobility Summit & Infra
DUMO congres door ROM
UBC netwerkbijeenkomst
Fietscircus
Wielergala Beatrix Theater
RIDE Show Beatrix Theater (o.v.)
International Cargo Bike Festival
Fietsersbond 50-jarig jubileum
Dutch Cycling Week 2026
26-27 september
30 sep - 4 okt
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Fietstest Xperience
Kampeer & Caravan Jaarbeurs
Cycle Mobility Summit & Infra
DUMO congres door ROM
UBC netwerkbijeenkomst
Fietscircus
Wielergala Beatrix Theater
RIDE Show Beatrix Theater (o.v.)
International Cargo Bike Festival
Eurovélo Congres
Oprichting Huis van de Fiets in Utrecht
Contact
Ralf van Heugten - DCW Project Manager
+31 (0) 6 48 25 86 23
ralf.van.heugten@jaarbeurs.nl
Ruben Hoogland - DCW Marketing Lead
+31 (0) 6 47 34 10 11
ruben.hoogland@jaarbeurs.nl
Frank Balfoort - Fietstest Xperience
+31 (0)6 12 68 02 11
f.balfoort@fietstest.nl
Rachel Jankowsky - Kampeer & Caravan
+31 (0)6 12 05 06 34
rachel.jankowsky@jaarbeurs.nl
Rick Hackmann - Cycle Mobility Summit
+31 (0)6 40 48 27 22
rick@nieuwsfiets.nu
Rene Koppert - Stichting Organisatie Wielergala
+31 (0)6 51 21 33 11
renekoppert@live.nl
Jos Sluijsmans - International Cargo Bike Festival
+31 (0)6 30 01 48 01
info@fietsdiensten.nl
Laurens Hillmann - Central Events
+31 (0)6 28 67 93 28
laurens@centralevents.nl
Media Reach
Dutch Cycling Week
Facebook: 14.800
Instagram: 4.412
LinkedIn: 400
Website: 1.000 p/m
Wielergala (via Wielerflits)
Facebook: 53.000
Instagram: 49.000
Twitter: 36.000
Website: 11.000.000 unique visitors
Cycle Mobility Summit (Nieuwsfiets Media & Events)
Facebook: 2.160
Instagram: 1.080
LinkedIn: 3.450
Website: 110.000 p/m
Wielergala (via RIDE)
Uitgave: 15.000
Frequentie: 4 per jaar
Fietstest Xperience
Website: 82.000 p/m
DPG Media print: 4.359.000
DPG Media digitaal: 30.800.000 p/m
Jaarbeurs
Facebook: 19.000
Instagram: 3.350
LinkedIn: 12.250
Website: 100.000 p/m
Kampeer & Caravan Jaarbeurs
Facebook: 13.000
Instagram: 3.902
Website: 170.000 unique visitors
Media Efforts Overview:
- Press releases promoting the Dutch Cycling Week as an 'umbrella' covering various activities and events;
- Press releases about the Cycling Gala and the Awards ceremony;
- Awareness campaign to encourage bicycle usage in collaboration with stakeholders throughout the year.
International Cargo Bike Festival
Facebook: 5.014
Instagram: 8.104
Twitter: 6.691
LinkedIn: 8.792
Website: 8.587 unique visitors